Within the strategy of a business, there’s no way to overstate the importance of making informed decisions
. Your decisions can make or break the success of your business as a whole, and they shouldn’t be taken lightly.
If you just make choices based on feelings or essentially at random, they are not likely to turn out very well. Instead, you need to make strategic decisions based on stats, facts, and other types of data. All this data provides you with the right tools to understand a situation, so you can give yourself the best chance of ending at the proper outcome.
Technology can help you gather, organize, and visualize a ton of different information, and allow you to use it to make informed decisions. For example, if deciding what type of marketing strategy to use for your next campaign, your choices will be better if you have the data on how your past strategies worked vs. simply guessing which will be most effective.